COOKIE POLICY FOR BERKELEY & ROSS CAPITAL LLC

1. Overview

This Cookie Policy explains how Berkeley & Ross Capital LLC uses cookies and similar tracking technologies when you visit our Website. It outlines what cookies are, the types of cookies we use, the purposes for which they are used, and the choices available to you regarding their management. By continuing to use the Website, you consent to the use of cookies in accordance with this Policy.

2. What Are Cookies

Cookies are small data files used by websites to improve functionality and user experience. They serve various operational and analytical purposes, including:

  • Supporting website functionality, analytics, and user recognition
  • Being placed on your computer or mobile device when you visit a website
  • Remembering user actions, settings, and preferences over time
  • Collecting technical and usage information to enhance performance and security

3. Categories of Cookies Used

3.1 Essential Cookies

Required for core functionality such as:

  • Security
  • Page navigation
  • Form submissions

Without these, the Website may not function properly.

3.2 Analytics Cookies

Used to collect aggregated data regarding:

  • Visitor behavior
  • Traffic sources
  • Page performance

This helps us improve Website usability.

3.3 Performance Cookies

Performance Cookies help us optimize how the Website operates by collecting information about system and user interactions. They:

  • Measure load times, error rates, and system responsiveness to enhance performance
  • Monitor website traffic and usage patterns
  • Identify technical issues and functionality errors
  • Evaluate effectiveness of website features and content

3.4 Functional Cookies

Store user preferences such as:

  • Language settings
  • Browser preferences
  • Session recognition

4. Third-Party Cookies

We may allow third-party providers (e.g., analytics platforms) to place cookies to assist with traffic measurement and service optimization. These providers maintain independent privacy policies.

  • Track aggregated visitor behavior and engagement metrics
  • Analyze traffic sources and referral data
  • Support website performance monitoring and diagnostics
  • Assist in improving marketing effectiveness and user experience

5. Cookie Management

Users may control or disable cookies through browser settings. However, disabling cookies may impact Website functionality and user experience.

  • Users can delete existing cookies stored on their devices at any time
  • Browser settings may allow alerts when cookies are being placed
  • Some website features and services may not function properly without cookies

6. Policy Updates

We may revise this Cookie Policy periodically to reflect legal, technical, or operational changes.

  • Updates will be posted on this page with a revised Effective Date
  • Changes become effective immediately upon publication
  • Users are encouraged to review this Policy regularly
  • Continued use of the Website constitutes acceptance of updated terms